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NIRI Analytics (12/31/2016) - Measuring Your IR Program's Success Research Report-2016

NIRI Analytics (12/31/2016) - Measuring Your IR Program's Success Research Report-2016

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NIRI Analytics (12/31/2016) - Measuring Your IR Program's Success Research Report-2016 ...
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Number of pages:20
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Description
Measuring an investor relations program presents a number of challenges. Despite the challenges, there are numerous reasons to aim for clear and accurate measurement. There are as many ways of measuring success as there are ways of defining it.
This report includes:
Prevalence of IR goal setting by market cap
Types of IR goals set
Prevalence of use of metrics to measure success of IR work
Types of metrics used by IR professionals
Metric details and top five IR metrics utilized by IR professionals
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