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NIRI Analytics (06/10/2013) - Social Media Use in Investor Relations 2013 Survey Results
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Key Findings:
The majority of survey respondent investor relations (IR) professionals (72%) do not use social media for their work.
Consistent with the results of NIRI’s last (2010) study, respondents report not using social media for IR primarily due to lack of interest in the medium by the investment community.
Almost half (49%) of respondents who do not currently use social media for IR plan to reassess the issue within the next 12 months. The recent SEC guidance on the topic is a driving factor in determining reassessment.
Those already using social media for IR state the recent SEC social media and Bloomberg Twitter announcements will not affect the way they utilize the medium.
Over half of IROs using social media for IR state that social media postings are held to a lower degree of review than applied to press releases or SEC filings.
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