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NIRI Analytics (06/10/2013) - Social Media Use in Investor Relations 2013 Survey Results

NIRI Analytics (06/10/2013) - Social Media Use in Investor Relations 2013 Survey Results

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Number of pages:17
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Key Findings:
  • The majority of survey respondent investor relations (IR) professionals (72%) do not use social media for their work.    
 
  • Consistent with the results of NIRI’s last (2010) study, respondents report not using social media for IR primarily due to lack of interest in the medium by the investment community.
 
  • Almost half (49%) of respondents who do not currently use social media for IR plan to reassess the issue within the next 12 months. The recent SEC guidance on the topic is a driving factor in determining reassessment.
 
  • Those already using social media for IR state the recent SEC social media and Bloomberg Twitter announcements will not affect the way they utilize the medium.
 
  • Over half of IROs using social media for IR state that social media postings are held to a lower degree of review than applied to press releases or SEC filings.
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