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Event Information
Finance Essentials: Capital Structure, Accounting, Financial Analysis and Corporate Valuation (Nov.)
Date: November 8 — 9, 2017
Location: The New York Society of Security Analysts
If you have already taken Finance 101 or if you have some financial knowledge already, this is a great next step. We recap the key concepts and then take your knowledge to the next level, applying the principles to real situations across a range of sectors. We cover accounting and analysis and key corporate finance concepts – shareholder value, cost of capital, evaluating M&A, dividend and buy-back policy etc – everything you need to communicate your company’s financial story effectively and participate fully in C-suite discussions – all in an accessible way for non-finance specialists and designed specifically for corporate communicators. Who Should Attend?
- Investor Relations professionals
- Media relations and other corporate communicators
OUTCOMES
- Understand the language and concepts of the C-suite
- Further develop your financial fluency and literacy and develop a comprehensive understanding of accounting concepts
- Be able to challenge and critique financial information with confidence
- See how analysts build models and how to provide effective guidance
- Understand company valuation and appreciate how M&A deals are evaluated
- Be able to develop and communicate a great investment story
WHAT YOU WILL LEARN
The Big Picture
- The financial markets architecture
- Sources of capital
- Understanding investors and what they want
- The role of the sell side
- Debt IR essentials and the role of ratings agencies
- The importance of managing expectations
- Overview of key regulations and governance requirements
Accounting Essentials
- Reminder of accounting basics
- The FinanceTalking accounting game – cash flow edition
- Jargon – GAAP and non-GAAP, EBITDA etc
- Goodwill and impairment
- How analysts and journalists use your financial information
Corporate Finance Essentials
- Creating shareholder value – recap
- The link to return on capital
- Evaluating growth potential – PESTLE, Porter, BCG and SWOT
- Cost of capital and the capital mix
- Changing the capital structure
- Dividend policy and share buy-backs
- DCF reminder
Capital structure and allocation
- Which balance sheet, which sector?
- Leverage for different sectors
- The optimum debt/equity mix
- Funding M&A
- Evaluating capex investment
- Working capital management
- Balance sheet conclusions
Profitability
- Headline numbers
- Performance review for different sectors
- Growth and margins, operational leverage
- Building a story using key performance indicators
- Preparing for earnings
- Forecasting case study
Cash Generation
- Why are cash flows different from profit?
- Profits to cash flows reconciliation
- Investment and financing cash flows
- Key concepts – free cash flow and NOPAT
Financial Analysis
- Building a story using KPIs
- Inputs to analysts’ models and the role of guidance
- Measures used by ratings agencies
- Media and analyst conference case studies
Valuation
- Analyst perspectives and sources of information
- Valuing a company using DCF
- Valuing a company using multiples
- Understanding price targets and recommendations
- Which sector, which valuation methodology?
- Valuation in IPOs and M&A situations
- Understanding the assumptions in consensus
- Using communications to influence valuation
- M&A case study
How to Tell your Investment Story
- Management’s task
- Telling the story in terms of what really matters
- Targeting the appropriate shareholder base
- Lessons for corporate communications
Summary and conclusion
PREREQUISITES
Finance 101 or the equivalent knowledge
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